How to Build a Target Persona
Here is a quick tip and one of the 5 steps to long term success in social media at which I will be speaking on during the Marketing Challenges Workshop at the MTO Summit in DC on November 9th: Step Number Two: Learn how to Build a Target Persona to Reach Your Buyer Audience In […]
Hey I’m speaking at the MTO Summit!
Tarsus Advon’s MTO Summit, scheduled Nov. 9-10 at the Hilton Alexandria Hotel in Alexandria, Va., has announced a stellar lineup of industry thought leaders as speakers and sessions designed to engage show organizers and suppliers in the event industry. “We are excited with the content, speakers and sponsor participation for the upcoming MTO Summit” said […]
Open sourcing your event
Love this article as a concept from: Eventmanagerblog.com Open sourcing your event. A featured interview with Harrison Owen December 12, 2007 By Julius Solaris It is a great honor for this blog to host Harrison Owen as a part of the featured interviews section. Harrison has worked on virtually every continent with organizations ranging from […]
How to organize a Tweet up
Great article from Best events….. ___________________________________________________ Twitter meet-ups, or Tweetups as they’re commonly called, are pretty much ubiquitous these days. Despite the random awkward conversations that can result when you have more than 140 characters to express yourself, Tweetups take an otherwise great service like Twitter and turn it into something much bigger. Why? Because […]
Sixteen Reasons Why Your Social Media Isn’t Working
Great article and a good reminder to get back to basics on social media… http://biznik.com/articles/sixteen-reasons-why-your-social-media-isnt-working?utm_source=articles&utm_medium=email&utm_campaign=2010-06-09
LinkedIn Is Lead Gen Leader in Customer Conversion
from min B2B As more consumers engage with social media, two trends within the b2b arenaare becoming clear: b2b marketers are expanding their social media footprint,and the resultant value of these efforts— including lead generation and customerconversion—are crystallizing. This year there are an estimated 127 million users of social networks. Thatnumber is expected to increase […]
Tips to Supercharge Your Home Based Business with Your Blog
Great article I found on one of my LinkedIn groups by Dan Lambeth: If you don’t have a blog for your home based business you are leaving a lot of money on the table. You also need to have a self hosted blog because the only blogs that work effectively are the ones that are […]
Making the Most of Social Media Marketing – Links
Thought this was a good compendium for many things social media: http://www.siliconbeachtraining.co.uk/free-resources/social-media-marketing-links/
Tradeshow Week Vacuum Filled by TSNN — New Editorial Staff and Industry Event Announced
My buddy Steven Nold is always working hard…. Peterborough, NH (APRIL 29, 2010) – Less than two weeks after the closing of Tradeshow Week, the U.S. exhibition industry’s only weekly print publication, Peterborough-based Tarsus Online Media, a division of Tarsus Group plc, announced plans to redesign its Trade Show News Network (TSNN) website to fill […]
How to build a social network which benefits your business
I am occasionally asked about how to get started in social media during the course of my travels. Here I have to assume that you have already followed the guidelines in The Five Steps for Long Term Social Media Success(one of my past columns). I figured I might outline the resources you need to get […]