Social Media: The Five Steps for Long Term Success: The Event Mechanic! Maturity Model
I have been doing a lot of research in the past year on social media. In that time, I have been trying to figure out how to separate the ‘sizzle from the steak’ and come up with a clear road map to help people who are starting out in social media, or perhaps those who […]
Social Media Case Study
Thanks to Dave Reske for pointing this out to me: Generate Leads with Social Media Strategy: 6 Steps to Fill Up Sales FunnelEmail to a Colleague Post a Comment Permanent Link Print Version Free Newsletters Forward to a ColleagueSend this article to a friend or colleagueYour Name*Your Email*Required but will not be posted online. We […]
Social Media Plan in 2010
I promise you I will shortly be rolling out my Social Media Maturity Model shortly for all to see. In the meantime, I was interested in this post focused on the wholly grail of social media(ROI) and their soon to come Benchmark report. Enjoy… http://www.marketingexperiments.com/blog/general/social-media-marketing-using-data-and-metrics.html
How to Engage your Conference Audience
I like Dave Lutz of Velvet Chainsaw, and I see him all over the country(IAEE, Expo! Expo!, etc). He’s teaming up with Jeff Hurt of Midcourse Corrections, and I love this article to shale up the format of the average everyday conferences. Enjoy his article: If you wanted to create a conference environment that was […]
Social Media: What’s all the fuss and how do I make it work for my company? Part Two
This will appear next week in my CW Allen Group column: As I mentioned in my last column, I am in the process of building a social media practice as it relates to events. For those who didn’t read part one of this article, here it is: http://www.cwallengroup.com/newsletters/sept09/social_media.pdf In the last article, I emphasized the […]
Attending Expo! Expo!
I am attending Expo! Expo! in Atlanta for the first time(kind of odd considering I’ve been in the business for 18 years). It’s kind of funny as to why I haven’t. DCI(my first 11 years in the business) didn’t allow any employees attend any industry events because they were afraid staff would be poached. When […]
The Conference is Dead!(not really)
I posted this comment in response to this blog posting today: http://ow.ly/wAXP As someone who also makes a living helping conference and tradeshow organizers more successful, I hope the hypothesis that ‘The Conference is Dead’ is true is wrong! I think it is, although many of the comments above are right on the money. For […]
Social Media: What’s all the fuss?
My latest article for the CWAllen Group: http://www.cwallengroup.com/newsletters/sept09/social_media.pdf
Authenticity: From Strategy to Decision Making
As promised, I have returned to Authenticity. This week the focus is on ‘being true to self’, i.e. making what you do, produce or how you do it as an extension of your own values, rather than trying to do something that contravenes your own principles( a nutritionist experimenting with genetically oriented foods for instance). […]
Happy Labor Day
I thought I’d take some time out of the holiday weekend to wish my readers a happy day and a much more fruitful Q4 than last year. What I am going to focus on for the rest of the year? make my writing much more frequently(at least once a week); finish Authenticity(see my earlier blog […]