Tarsus Advon’s MTO Summit, scheduled Nov. 9-10 at the Hilton Alexandria Hotel in Alexandria, Va., has announced a stellar lineup of industry thought leaders as speakers and sessions designed to engage show organizers and suppliers in the event industry.
“We are excited with the content, speakers and sponsor participation for the upcoming MTO Summit” said Stephen Nold, founder of the MTO Summit and president of Tarsus Advon. “With the theme ‘Technology: It’s Time to Execute’ our audience will be told to quit thinking about strategic technology design and challenged to start implementing.”
Nold said attendees will not find any “social media basics” sessions since “we are beyond teaching how to create a Facebook account.”
The day before the MTO Summit kicks off, the Marketing Challenges Workshop will be led by Warwick Davies – Principal of The Event Mechanic!, who was responsible for internationally recognizable event brands such as the Macworld Conference and Expo, LinuxWorld Conference and Expo and the Customer Relationship Management Conference and Exposition worldwide.
According to Davies, the session was born from the idea that there are challenges of marketing given the economy and the plethora of technology options available to optimize, automate and streamline many event business functions, including marketing.
He added that what’s missing in event marketing is engagement. “The days of pressing a button and sending hundreds of thousands of e-mails blindly to a database that may not know or care about you are if not gone, will soon be past as open rates plummet,” Davies said. “Given that event marketers have more work and pressure to deliver quality relevant audiences than ever, would it possible to boil down the biggest marketing event challenges into understandable and actionable solutions in a half a day? I think it can.”
The following day will be packed with informative sessions, including an opening keynote by Dax Callner, vice president of Innovation Team of Momentum Worldwide. Callner will discuss how to effectively implement digital media strategies and discuss the realities of ROI of social marketing. He’ll be sharing case studies from Dell, American Express and other top brands.
There are even more sessions on tap:
* “Disruption and the Evolution of Meetings” – will explore dynamic architecture for face-to-face meetings that harnesses the power of the community, supports the technologies that make collaboration possible, and disrupts traditional thinking. Panelists include Shawn O’Keefe, Interactive Festival Producer at South by Southwest, and Toby Daniels, co-founder and CEO at Crowdcentric.
* “Executing With Technology” – will look at how companies have integrated technology effectively into their events as part of the Show Manager Track. Panelists include Steve Lazarus, lead strategist for IBM, Mark Fissell, director of new product development for Gartner Events and Jaime Romero, vice president of AxialMarket.
* “Key Tools to Developing Trade Show and Marketing Communications Strategies” – will discuss what technology framework exhibitors should consider in the design of their trade show floor technology as part of the Exhibitor Track. The session will be led by Chris Justice, CEO of Sparksight.
* “What Do We Sell” – will be led by trade show industry experts Chris Brown, who oversees The NAB Show, and Shawn Pierce, who leads the housing and reg division for Experient. The session will address – should our industry start questioning many of the foundation principles upon which the exhibition business models have been built?
After a full day of sessions, the evening will feature the launch of the first-ever TSNN Event Excellence Awards at which five awards will be given for three growing shows, an industry icon and a technology innovation award.
To register or for more information on the MTO Summit or TSNN Event Excellence Awards please visit www.mtosummit.com.
For sponsorship possibilities, contact Chris Anderson – TSNN manager of business development, at firstname.lastname@example.org or 512-992-6297.
In 2008, Tarsus Advon launched MTO Summit, a series of executive level conferences which bring together the buyers and supplies of technology in the events industry. The goal of MTO Summit is to bring an extension of MeetingTechOnline website into reality with a face-to-face networking event. These nationwide conferences educate association executives, show producers and management on technology in the events industry, and introduce technology suppliers who are changing the way technology is used. For more information and to register for the MTO Summit go to: www.mtosummit.com
About Tarsus Advon
Based in Austin, Tarsus Advon oversees online publications and community portals that provide technology information and education for the event and tradeshow industry. Tarsus Advon also conducts research with show organizers, technology suppliers, and industry experts. Qualitative and quantitative data are respectively gathered though primary sources and survey analysis. Events are designed to educate event and exhibition professionals about the latest trends and developments in technology. Tarsus Group acquired Tarsus Advon in 2010
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