Creating market gravity—an irresistible pull that always brings your target audience, exhibitors, and sponsors to your event—is no small feat. . It requires personal inspiration, clear
As an event executive, you’re aware that artificial intelligence (AI) is reshaping industries across the board. For event organizers, AI promises to streamline operations, automate
As I was recently asked what my prognosis for the events industry was, I decided to expand what I had said and share it with
In today’s rapidly evolving landscape, the buzz around Artificial Intelligence (AI) is impossible to ignore. As leaders in the trade show industry, the question isn’t whether we should engage with AI,
As an attendee at last month’s Sam Lippman’s Attendee Acquisition Roundtable (AAR), I couldn’t help but notice the depth of insight to be found amongst marketing professionals
Pulling an event out of a death spiral is extremely difficult, requiring a full commitment that many times will fail. If you are determined to
Attendee quality for any event is determined by its exhibitors and the results they get from your events. Despite the often grandiose exhibitor prospectuses that promote
Perhaps an odd title, as well as an odd subject. But if I can help you avoid the fatal mistakes – the event killers –
Recently I was ruminating about a conversation I had many years ago with Vinnie Polito at SISO in Cleveland. At the time, I was in the midst
Much of what I do is launching events. During the COVID pandemic, that part of my business died; you could not run an event even
