Building successful events has many elements, but the three most critical for sustained success are Profit, Product, and Marketing. They comprise what I would call
In theory, launching an event should not be too difficult. The steps of a launch can be laid out much like a pilot’s nighttime view
A colleague advised me when I started in the business that I should “do as little as possible while trying to get the maximum out
Does this sound like a quesion with an obvious answer? It’s not, and I can prove it. One clue to possible problems is the core
I’ve gotten so much positive response from my recent interview articles that I’ve decided to continue them for a while. Next up is Shauna Peters, vice president
Recently I’ve had the chance to re-connect with a number of people who I’ve known and respected for many years. Among them is Sean Guerre, who
As event organizers, we’ve had nearly two years of experience dealing with COVID. We’ve dealt with the postponements, cancellations, and (with mixed results) the re-opening
For most event marketers, the answer is no. Having been trained ’by the book,’ they tend to struggle with responding to negative results in a
Hotels and convention centers are getting smarter. During 2020 and 2021, the terms of pre-COVID agreements governed most event operations, allowing organizers to cancel events
Since September, I have been touting an event that has managed to do the impossible in these times of COVID: exceed attendee number projections. The
