At a recent industry event a colleague suggested that I shouldn’t worry about the event business, claiming that it would come back as strong as
One of the things that really has helped me in life is keeping calm when all around is going wrong. This is especially helpful at
In the last four weeks, I have traveled to two events. Some non-event people thought I was crazy to do so, given the ‘risks’. Notwithstanding
Over the years I‘ve had the opportunity to work with many event companies and that vantage point has allowed me to how companies are organized,
There’s been some talk of hiding your prospective attendee numbers from your exhibitors/attendees, given that almost the attendance for most events is down due to
I am not an ‘analytic’ on a spreadsheet. I am not merely a name on an email list to be targeted by your marketing. I
Have you ever heard an attendee say, “I just attended this great hybrid event?” You probably have not. And you never will. Why? Because attendees view
A colleague advised me when I started in the business that I should “do as little as possible while trying to get the maximum out
The answer is both “yes” and “no”. In terms of “yes”: 1) We have learned to be more agile. If you are reading this – and you didn’t lose
If estimates are to be believed, though we may be able to run events this year, both attendance and exhibitor participation will be down. Given
