For most event marketers, the answer is no. Having been trained ’by the book,’ they tend to struggle with responding to negative results in a
Hotels and convention centers are getting smarter. During 2020 and 2021, the terms of pre-COVID agreements governed most event operations, allowing organizers to cancel events
Since September, I have been touting an event that has managed to do the impossible in these times of COVID: exceed attendee number projections. The
I recently had a call with a long-lost friend. This was someone with whom I had not spoken in more than 15 years. He is
At a recent industry event a colleague suggested that I shouldn’t worry about the event business, claiming that it would come back as strong as
One of the things that really has helped me in life is keeping calm when all around is going wrong. This is especially helpful at
In the last four weeks, I have traveled to two events. Some non-event people thought I was crazy to do so, given the ‘risks’. Notwithstanding
Over the years I‘ve had the opportunity to work with many event companies and that vantage point has allowed me to how companies are organized,
There’s been some talk of hiding your prospective attendee numbers from your exhibitors/attendees, given that almost the attendance for most events is down due to
I am not an ‘analytic’ on a spreadsheet. I am not merely a name on an email list to be targeted by your marketing. I
