I am not an ‘analytic’ on a spreadsheet.
I am not merely a name on an email list to be targeted by your marketing.
I receive thousands of emails from you, but none that are personalized to reflect an understanding of who I am.
Though I’ve attended your event many times, I have never interacted with anyone on your staff (other than at the registration desk when I pick up my badge.)
It’s clear that I’m being tracked when browsing the web, as your tradeshow’s ad keeps popping up though I never asked to receive them.
I have sent you an email with feedback, but it was never acknowledged.
I get hundreds of emails from event sponsors with whom I’ve never met nor have an interest in meeting.
I’ve spent thousands of my company’s dollars attending your events.
I am one of thousands of your event’s attendees.
If I never come back, will you know why? Do you care?
I have dollars to spend, both on you and your exhibitors.
Without me, you don’t have an event. If all of us faceless ‘analytics’ stop coming, you’ll be hiding in the event sales and show offices, hoping the exhibitors don’t find you.
Do you know who I am? Do you now care?