In the dynamic world of events, there’s a constant push to innovate, grow, and outshine the competition. However, amidst all the hustle, one crucial aspect often overlooked is the importance of
Note: this is an imagined email based on an amalgamation of actual comments from industry colleagues and does not represent the situation at any one
I recently attended the Attendee Acquisition Roundtable intending to continue my education in how to help my clients grow their attendee audiences. It’s clear to me that
In the fast-paced, high-pressure world of modern workplaces, it is common for employees to feel overwhelmed and stressed. However, there is a concerning trend that
Every event manager wants to make more money from their events. There are two ways to get there on the exhibit side: attracting more exhibitors
I had the opportunity to attend the Exhibition and Convention Executives Forum (ECEF) a few weeks ago in Washington DC. Many of the sessions got
One of the latest theories in event marketing is that a successful and profitable event requires doing your best to reach the Total Addressable Market
Times are tight. Even though ‘events are back’ your exhibitors are cutting back, as evidenced by their smaller budgets. They are returning neither your calls
Attendee profiles are constantly changing. Those who attended our events in the past may no longer be candidates as they are changing jobs within their
The definition of a knob-twiddler (according to the online dictionary, Wiktionary) is “a technician whose job entails adjusting electronic devices via knobs.” More broadly, the term characterizes
