I know of a company which wanted to launch an event in a crowded market. Now of course to have a successful show you need
One of the things that really has helped me in life is keeping calm when all around is going wrong. This is especially helpful at
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
Can your events marketing staff pivot away from disaster toward success? For most event companies, the answer is mostly no. They have staffs that were
One of my touchstone books is “Looking Out for Number One” Sounds like a selfish idea right? Wrong. Knowing what your needs are and ‘delivering’
I have a few event launches under my belt, having been in the business for the past 28 years. Many elements of a launch are
