So I finally picked up Authenticity again this week, and I intend to finish it! I am still pondering how to make events truly 24/7.
I learned that all companies have to become media companies of some kind or perish at The Inbound Marketing Summit, but it is unbelievable how much content and information you need to put out in to the marketplace to get attention. Are virtual expos the answer? Certianly not instead of real events, but perhaps part of the picture.
In Authenticity, they advocate creating a Chief Experience Officer, that is someone in charge of managing how products and services are experienced, which is a slight nuance to just marketing things to people I guess( not to disparage all the great marketing people I’ve had the fortune to work with of course).
So the question I pose is, how 24/7 does an event need to be? I guess it needs to be 24/7 available at some capacity, but not as ‘full on’ as the actual event. I ponder this as I am trying to grow a community for a client by growing it’s Facebook, LinkedIn and Twitter constituencies.
The answer is not about 24/7 as it is probably about plugging into the community and becoming a hub and valuable member in which others ebb and flow to you BECAUSE you are connected. In other words, a long term project.
As I build the body of knowledge on Inbound Marketing, I’ll share waht I found out on this…..
Until the next time.