Sorry for the long absence. I made a pact with myself that I would post on this blog at least once a week, and then the business took over….I am happy to say that I have two happy(?) clients and now that the dust is settling I also have the time to prospect for new business as well…
You’ll notice I also changed the name of my business to The Event Mechanic! Why? For a number of reasons, but most notably because I think a mechanic better suggests what I do for my clients, which is more often than not ‘rolling up my sleeves and getting stuck in” to the business at hand….
In any case, over the summer months I expect to be more faithful to you, my loyal readers.
Authenticity
I continue to read this fine book, although I imagine you are thinking that this book is taking a LONG time to read. Indeed it is, but I think it is an important enough book for me to want to disect it carefully.
In the chapter, Fake, Fake It’s All Fake-Why Offerings Are All Inauthentic, the authors go on to prove the point that everything is fake. Indeed event nature is inauthentic(that is man-made or directed), since it has been crafted to meet the needs of mankind over centuries.
This brings us to the chapters and maybe the book’s most important premise, that authenticity is decided upon by each consumer, that is one person’s authentic is another person’s fake. There lies the opportunity of each business or supplier of any product that it would like to offer as authentic: it is up to the supplier to render a product or service as authentic, as the buyer can be influenced to believing that product or server as such, that is authentic. Hmmm….
Anyway, I’ll be writing soon, keep the faith in me and check back often, since I am planning to make the whole website much more of a resource for you than it already is….