What a fine June, rain every other day here in Boston! The Spring Tease continues, but at least I am not looking longingly out of the window….
As I mentioned on an earlier post, I am in the process of running an Inbound Marketing strategy with one of my clients. I am also looking to take the four steps of Inbound Marketing onto my own business efforts over the summer. As a review, they are:
1) Content production: which includes my posts for the SISO newsletter, the CW Allen Group and of course this blog. I am also in the midst of negotiating with a major events magazine to run a monthly column among other new content delivery ideas;
2) Search Engine Optimization: I am already putting meta tags on the pages of my website and potentially going to put Hubspot or something similar to help me track what’s going on with my web traffic, etc;
3) Links with others: I am starting to build this virtual network through Twitter and LinkedIn, I am trying to find a better way to do so besides linking to other folks’s articles;
4) Pay Per Click: not sure that I am going to do this given that my prospect base is somewhat narrow.
In the fall I am also looking to upgrade the site in connection with ramping up staffing-wise(note if there are any hungry entrepreneurs who are interested in travelling a pre-trodden path with me to become a millionaire, get in touch as there’s business going begging).
In short it’s an exciting time….are you getting started with your own effforts?