How can we get people to line up for our events?
Sound counter-intuitive? After all, the logistics goal for every event Is to keep your registration lines short. To explain, let me highlight two amazing
Sound counter-intuitive? After all, the logistics goal for every event Is to keep your registration lines short. To explain, let me highlight two amazing
Not a lot of innovation happening in the business, so I asked my friend, industry renown journalist and thought leader Michael Hart on how innovation
Michael Hart, the industry renowned journalist and thought leader is back! I asked him to provide his views on what attendee marketing mistakes he is seeing, and
I am in the process of managing an event in the environmental/sustainability sector. One thing that I’m driving within my team is a plan to
I’ve often ruminated that of all the thousands of events that exist, only 5% represent those that I’d consider as ‘must attend.’ These are the
As we close out the year, 2015 is quite the personal milestone for The Event Mechanic!, given that it represents 10 years in business this
I enjoy getting out and enjoying New Orleans, and when I can learn things which help ‘move the needle’ all the better. I attended Carl
Tom Cindric is an energetic guy. A real Texan, Tom works as a vice president at Informa Exhibitions(formerly Hanley Wood Exhibitions.) I first met Tom at a
I recently spoke with Adam Andersen, who is Managing Director of Penton’s New Hope Natural Media division, and who is responsible for many well-known events in the natural
I met a number of interesting ‘new’ folks at this year’s SISO in Dallas, and many of the conversations I had will provide much of