Having just read an article on GDPR that suggests a silver lining for the events business can be found in that new EU regulation, I’ve
Unfortunately, the answer is likely to be ‘yes.’ If so, it’s likely that your event will be entirely forgettable for your attendees as soon as
When I started in the conference business it was a common recommendation that when putting together a program, get as many user stories or case
If you’re like me, you’ve probably been bombarded with lots of marketing offers, many of which make the wildest of claims. Possibly it’s something to
As you move forward in your career, knowing when to take a chance and try something new and different can be difficult; particularly when it
There’s considerable talk within the events industry about analytics and how it can be used to attract and convert prospects into attendees and exhibitors. Much
When I launch an event, one of my goals is to ensure that, from the very beginning, we are doing everything possible to maximize profitability.
A colleague from my past was a bit of a con man. By that, I mean he frequently pitched new schemes with little-to-no thought about
To open the New Year, I am thrilled to get Michelle Bruno’s perspective on the experience of a decision-maker attendee. She’s a good friend and
Although my business is now successful, in December of 2005 I was at a crossroads. After six months of R&R that had followed the end
