Recently, I was thinking about two different types of change that I’ve observed in the world: progress and innovation. Both forms of change represent advancement,
I recently read an article in Convene which captured the mistakes that were made during a two-year effort to launch a content marketing event
The recent revelations of misbehavior by different individuals and organizations has got me thinking about human nature more broadly. For each of us there’s a
Most people in business are followers. They are the people will neither create anything nor be the first to jump opportunistically on a new
I recently came across an article about a long-time exhibitor, Mile High Comics, and their decision to drop out of the San Diego Comic-Con event,
An interesting column in last month’s Convene advocated working with your competition or co-opting them as competitors so that everyone can benefit. The piece included
Before I started The Event Mechanic! there were two types of companies for which I worked: 1) an event generator and 2) an event buyer.
Many years ago, I was hired as a ‘secret shopper’ by a large conference company that did not feel it was ‘gelling’ with its audience
During my time in the events business I’ve seen a fair number of successful events, as well as witnessed some failures. In my experience, there
Recently a client asked how I would describe the lifecycle of an event. The question prompted me to ruminate that an event involves decisions that
