No One Wants to Exhibit at Your Event
May 2, 2017
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No one cares what you have to say It’s funny that in my 25+ years of working in this industry, I’ve come to anticipate that
No one cares what you have to say It’s funny that in my 25+ years of working in this industry, I’ve come to anticipate that
Unfortunately, the answer for most shows is ‘no’, which is not unlike the chicken or beef entrées served at the last ten wedding receptions you’ve
Recently a number of my industry colleagues have had to make decisions about whether or not to cancel their events which were struggling. In my
Pick up the phone and make 10 calls monthly to your customers. Or preferably, visit them in their offices. That’s it. And do this consistently
For many of the events that I am brought in to launch, a key challenge is to create something that does not mimic others in
Are you wondering about what the ingredients of building an event are? I asked my friend, industry renowned journalist and thought leader Michael Hart on
Well, your answer is likely to be, “Warwick I want both!”. But what if you must prioritize one choice over the other? We’ve all
I was ruminating about Jeff Hurt’s article, “Our Increased Distrust Of Institutions And What It Means To Your Association, Conference,” and thinking about how the
A couple of questions I am frequently asked by event organizers are “How do I know when to bring a consultant/contractor in to help?” and
At this year’s SISO Executive Conference in August I had the opportunity for a quick chat with Vinnie Polito about an event launch I had