Reactive or Proactive: Are You A Follower Or A Leader?
Most people in business are followers. They are the people will neither create anything nor be the first to jump opportunistically on a new
Most people in business are followers. They are the people will neither create anything nor be the first to jump opportunistically on a new
Are you sick of hearing that technology or some silver bullet is going to turn your event around? Sure there are some tools and processes
I recently came across an article about a long-time exhibitor, Mile High Comics, and their decision to drop out of the San Diego Comic-Con event,
An interesting column in last month’s Convene advocated working with your competition or co-opting them as competitors so that everyone can benefit. The piece included
Before I started The Event Mechanic! there were two types of companies for which I worked: 1) an event generator and 2) an event buyer.
Many years ago, I was hired as a ‘secret shopper’ by a large conference company that did not feel it was ‘gelling’ with its audience
During my time in the events business I’ve seen a fair number of successful events, as well as witnessed some failures. In my experience, there
Recently a client asked how I would describe the lifecycle of an event. The question prompted me to ruminate that an event involves decisions that
No one cares what you have to say It’s funny that in my 25+ years of working in this industry, I’ve come to anticipate that
Unfortunately, the answer for most shows is ‘no’, which is not unlike the chicken or beef entrées served at the last ten wedding receptions you’ve