Five Elements of a Successful Event
April 9, 2017
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I have been thinking about the elements that would, if all were present, make up a perfect event. Such speculation recognizes that only 5% of
I have been thinking about the elements that would, if all were present, make up a perfect event. Such speculation recognizes that only 5% of
Recently a number of my industry colleagues have had to make decisions about whether or not to cancel their events which were struggling. In my
Pick up the phone and make 10 calls monthly to your customers. Or preferably, visit them in their offices. That’s it. And do this consistently
For many of the events that I am brought in to launch, a key challenge is to create something that does not mimic others in
Are you wondering about what the ingredients of building an event are? I asked my friend, industry renowned journalist and thought leader Michael Hart on
Well, your answer is likely to be, “Warwick I want both!”. But what if you must prioritize one choice over the other? We’ve all
I was ruminating about Jeff Hurt’s article, “Our Increased Distrust Of Institutions And What It Means To Your Association, Conference,” and thinking about how the
A couple of questions I am frequently asked by event organizers are “How do I know when to bring a consultant/contractor in to help?” and
At this year’s SISO Executive Conference in August I had the opportunity for a quick chat with Vinnie Polito about an event launch I had
You might be thinking, ‘Sure. How? I’m just a lowly (fill in the blank.) How am I going to come up with an idea for