You might be thinking, ‘Sure. How? I’m just a lowly (fill in the blank.) How am I going to come up with an idea for such an event? Or, conversely, you might be thinking, “Sure, but I’m a senior executive and I have people to do that kind of thing. I have neither the time nor the interest!”
Really? The question I’d pose is if you could develop such an idea, would you? I imagine the answer is “of course!” If that’s true, then the next question to ask is how.
The first step is to believe that you can. In my own experience, I’ve been told:
- “You’ll never be a sales guy!”
- “You’ll never have your own company!”
- “You won’t be in business beyond a year!”
But I have achieved all of the above (eventually)!
I was once the guy without experience, yet I have also been the senior guy who has created a number of unbelievable things. How?
- First, I have decided to get the “impossible” done, perhaps deciding so before knowing that I could or would;
- Second, I’ve taken action based on that decision;
- Last, I found the time, even if it were just one hour allotments, to create results that showed improvements – and kept me going.
So, you might ask what this has to do with creating the next blockbuster event. The connection is with something I heard while listening to NPR recently. During one segment, Carl Newport was speaking about Deep Work. According to Carl:
“Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep—spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way.”
I agree. How many of us really benefit from our uber-connections to social media and smart phones? I do not, and so I’m working to semi-detox from these incessant stimulators. They tend to lead to “shallow” work, which is the “the work you do to keep from being fired, while deep work is the work you do to get your next promotion.” Or, may I add, build your next blockbuster event.
You should give it a try. Good luck and let me know when you succeed!