Idiot Marketing Messages
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
Here are some examples of what I consider to be idiot marketing messages: Last chance to sign up is Friday! Hours left to save
Having just read an article on GDPR that suggests a silver lining for the events business can be found in that new EU regulation, I’ve
There’s considerable talk within the events industry about analytics and how it can be used to attract and convert prospects into attendees and exhibitors. Much
To open the New Year, I am thrilled to get Michelle Bruno’s perspective on the experience of a decision-maker attendee. She’s a good friend and
Like many others, as a consumer I’ve come to pay attention to my email inbox in terms of what attracts me to open a message
Are you sick of hearing that technology or some silver bullet is going to turn your event around? Sure there are some tools and processes
During my time in the events business I’ve seen a fair number of successful events, as well as witnessed some failures. In my experience, there
Recently a client asked how I would describe the lifecycle of an event. The question prompted me to ruminate that an event involves decisions that
Pick up the phone and make 10 calls monthly to your customers. Or preferably, visit them in their offices. That’s it. And do this consistently
The recent completion of the launch of a client’s new event has given me the opportunity to reflect a bit. As with any new project,