Circumstances that signal a transition in life become opportunities to reflect on what has happened in the past. Some of these events are profound (marriage,
Launching a new event can be so risky that many won’t even attempt it. After all, who wants to lose money and possibly look foolish?
In some recent posts I’ve mentioned the different roles – the different “guys” – who are involved in the creation, management, and execution of events.
I have a habit of buying business books then putting them in a pile to read later. I have considered a Kindle, but actually enjoy
I was ruminating about the three levels of success in the conference/trade show business. They are in order: 1) an event which attracts a quality
In Massachusetts, today is a work holiday for most people, which is nice considering it’s a quiet work day for me. It’s also 90 degrees
In the continuing discussion on whether virtual events will succeed or fail in the associations and for profit events market, I get to read comments
Q:“What’s the best marketing tool to attract attendees” -Karen, Boston A: Frequently the best tool to get attendees, both delegates and sponsors, is the attendees
Here is a quick tip and one of the 5 steps to long term success in social media at which I will be speaking on
