Last Friday was my birthday, a good time to look back on the past year and see what progress I’ve made. What can I say?
- I’ve had a number of happy customers this year, despite the economy;
- I’ve written over twenty SISO articles about the events business, and like this blog I actually have quite a few readers(so I’m told);
- I haven’t finished Authenticity, which is embarassing, given the book is now over a year old;
- I’ve met a number of my ‘competitors’ and look forward to working with some/all of them in 2009;
- I learned about ‘inbound’ marketing- the idea of not just blasting outbound marketing to get customers, to reach into the ‘dark corners’ to build long term sustainable attendance over the long haul;
- I’m worried that if someone can throw their shoes at the President we need new Secret Service training for the guys who are protecting the President.
Other than that, I have a feeling that I’ll really need to roll up my sleeves as The Event Mechanic! next year, which I’ll enjoy since this year I learned how REALLY roll up my sleeves.
Good luck to you in the meantime and hope to see you in the trenches!