When being a partner with you is not your customer’s best option
What is a home run swing?
Who decides?
Most of your customers are not activists
How to bulletproof your event before the recession happens
How do marketers find you?
Do you respect your attendees in an ‘I got mine’ world?
A Vision of Your Perfect Customer
What being underestimated means for your career
Why Does a Show Die? What Can You Do to Prevent it?
The death of a show usually is a long time in coming. Often important things have been neglected and the signs of difficulties are there, but they’ve been ignored for a long time. Or the market served by an event disappears or diminishes in value, thus prompting attendees and exhibitors to go in new directions. […]