How to Get Your Freebies to Pay
September 17, 2018
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Many of my publisher clients offering events have found that one of the main hurdles they face when launching an event is the challenge of
Many of my publisher clients offering events have found that one of the main hurdles they face when launching an event is the challenge of
The secret to success is the ability to stand in another person’s shoes. That’s particularly true if you are trying to do business with that
The show is over, and you can breathe a sigh of relief. If you are smart, you’ll also do these things before taking too long of
Having just read an article on GDPR that suggests a silver lining for the events business can be found in that new EU regulation, I’ve
You may have heard of “ghosting” referring to the situation where someone (a friend, business colleague, or prospect) with whom you believe you’ve established a
Unfortunately, the answer is likely to be ‘yes.’ If so, it’s likely that your event will be entirely forgettable for your attendees as soon as
When I started in the conference business it was a common recommendation that when putting together a program, get as many user stories or case
If you’re like me, you’ve probably been bombarded with lots of marketing offers, many of which make the wildest of claims. Possibly it’s something to
As you move forward in your career, knowing when to take a chance and try something new and different can be difficult; particularly when it
Imagine that you’ve missed another attendee goal for an event. Or, possibly worse, your attendee revenue number is short of the target. Why? Some