Launching an Event: How to Avoid Financial Disaster
September 2, 2022
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In theory, launching an event should not be too difficult. The steps of a launch can be laid out much like a pilot’s nighttime view
In theory, launching an event should not be too difficult. The steps of a launch can be laid out much like a pilot’s nighttime view
Times are tight. Even though ‘events are back’ your exhibitors are cutting back, as evidenced by their smaller budgets. They are returning neither your calls
Does this sound like a quesion with an obvious answer? It’s not, and I can prove it. One clue to possible problems is the core
At many of your events you’ll find a number of new companies that are trying to make a significant impact. They have the energy, the
In the last four weeks, I have traveled to two events. Some non-event people thought I was crazy to do so, given the ‘risks’. Notwithstanding
Over the years I‘ve had the opportunity to work with many event companies and that vantage point has allowed me to how companies are organized,
I am not an ‘analytic’ on a spreadsheet. I am not merely a name on an email list to be targeted by your marketing. I
Have you ever heard an attendee say, “I just attended this great hybrid event?” You probably have not. And you never will. Why? Because attendees view
The answer is both “yes” and “no”. In terms of “yes”: 1) We have learned to be more agile. If you are reading this – and you didn’t lose