Got to love events, especially when it’s a small one and you and your partner get to be the chief cooks and bottle washers!
A couple weeks ago we ran our annual event, the EastVirtual Event Workshop, and we were pleased to have over 40 people in the room, all consuming information on how to ‘build a virtual events strategy in 30 days’. Again I want to thank Randy Selman of OnStream Media, both for his excellent comments and perspective during the Vendor Evaluation and Selection ‘Fireside Chat'(on a hot March day), and for their sponsorship of the event.
What did we learn from associations and trade show organizers?
- It’s not just events people that are doing virtual or digital events
- It’s easy to go down the wrong road and spend a lot of money if you don’t have a plan
- Cheaper technology options exist so you don’t need to just do a “WebEx on steroids’ event
- There’s free advice from your fellow association and tradeshow colleagues who know what works and what doesn’t
Thanks also to Brad Williams of the NAB, Amy Hager of the SBCA, Kenji Haroutunian of Nielsen, Tammy Blosil of the ASAE and of course, Stephen Nold.
Makes the hard work bottle washing all worth it!