I’ve been involved in a couple of recent projects in which acquiring attendees have been harder than usual. Instead of ruminating about the market conditions
Again I welcome back Michael Hart, the industry renown journalist and thought leader for his views on the ‘good times’ for our industry and why
This was an article which appeared in Bob James blog last month, The Mighty Copywriter. I liked it so much I am using it again…
Michael Hart, the industry renowned journalist and thought leader is back! I asked him to provide his views on what attendee marketing mistakes he is seeing, and
I am in the process of managing an event in the environmental/sustainability sector. One thing that I’m driving within my team is a plan to
I’ve often ruminated that of all the thousands of events that exist, only 5% represent those that I’d consider as ‘must attend.’ These are the
It’s been a long time since I have chatted with Dave Lutz of Velvet Chainsaw, and I am glad I did recently. I was delighted
Last week I had the opportunity to follow up on a conversation with Lydia Janow of Aviation Week which had begun at the SISO Executive
Tom Mitchell is a guy I have counted on for content since I was writing for SISO ten years ago. He has been the President of Messe
As we close out the year, 2015 is quite the personal milestone for The Event Mechanic!, given that it represents 10 years in business this
