When to Hire an Outside Consultant
A couple of questions I am frequently asked by event organizers are “How do I know when to bring a consultant/contractor in to help?” and
A couple of questions I am frequently asked by event organizers are “How do I know when to bring a consultant/contractor in to help?” and
At this year’s SISO Executive Conference in August I had the opportunity for a quick chat with Vinnie Polito about an event launch I had
You might be thinking, ‘Sure. How? I’m just a lowly (fill in the blank.) How am I going to come up with an idea for
Are you worried about your next competitor which comes from out of nowhere? I asked my friend, industry renowned journalist and thought leader Michael Hart
If your organization is not hitting its event sales goals consistently, then as the sales manager you’re responsible. How can you diagnose what and where
Profitable Event Business Models of the Future: Platforms and Networks, Not Products or Services Watching Barry Libert (who is both a former client of
Not a lot of innovation happening in the business, so I asked my friend, industry renown journalist and thought leader Michael Hart on how innovation
The recent completion of the launch of a client’s new event has given me the opportunity to reflect a bit. As with any new project,
I’ve been involved in a couple of recent projects in which acquiring attendees have been harder than usual. Instead of ruminating about the market conditions
Again I welcome back Michael Hart, the industry renown journalist and thought leader for his views on the ‘good times’ for our industry and why