One of the many hats I wear, is as a sales guy. Sales has really changed in the last ten years, and selling, especially what one might call ‘cold to warm calling’, given the impact of personalization and inbound marketing.
In a way, inbound marketing has made selling easier, as inbound leads are usually pre-sold and have opted in to your products or services. It doesn’t however totally negate the idea of ‘push’ or proactive selling. I just love this article from David Brock on the subject:
http://partnersinexcellenceblog.com/what-happens-when-the-customer-doesnt-raise-his-hand/
Absolutely agree. Sales guys, we’ve still got to pick up the phone!