Who decides?
Most of your customers are not activists
How to bulletproof your event before the recession happens
How do marketers find you?
Do you respect your attendees in an ‘I got mine’ world?
A Vision of Your Perfect Customer
What being underestimated means for your career
Why Does a Show Die? What Can You Do to Prevent it?
The death of a show usually is a long time in coming. Often important things have been neglected and the signs of difficulties are there, but they’ve been ignored for a long time. Or the market served by an event disappears or diminishes in value, thus prompting attendees and exhibitors to go in new directions. […]
The Penalty of Not Knowing Your Exhibitors
I know of a company which wanted to launch an event in a crowded market. Now of course to have a successful show you need to have attendees and visitors. For a profitable show however, you also need to have enough sponsor and exhibitor revenue, ie exhibitors on the floor. This is because the revenue […]
Keeping Your Head When All Else is Crumbling
One of the things that really has helped me in life is keeping calm when all around is going wrong. This is especially helpful at events where I must solve problems in real time and it’s not always evident that there’s a solution readily available. I have seen a real difference between those times when […]