A Tiger Unleashed: An Event Marketing Expert Devours the Challenge
Nicole Peck is one of my favorite industry friends. She’s a tough negotiator who’s both smart and driven, and her career has gone from strength to
Nicole Peck is one of my favorite industry friends. She’s a tough negotiator who’s both smart and driven, and her career has gone from strength to
I’ve gotten so much positive response from my recent interview articles that I’ve decided to continue them for a while. Next up is Shauna Peters, vice president
Hotels and convention centers are getting smarter. During 2020 and 2021, the terms of pre-COVID agreements governed most event operations, allowing organizers to cancel events
There’s been some talk of hiding your prospective attendee numbers from your exhibitors/attendees, given that almost the attendance for most events is down due to
A colleague advised me when I started in the business that I should “do as little as possible while trying to get the maximum out
Hey, event organizers! I have some bad news for you. You are going to have to re-engage with attendees and exhibitors all over again – as
The death of a show usually is a long time in coming. Often important things have been neglected and the signs of difficulties are there,
Launching a new event can be so risky that many won’t even attempt it. After all, who wants to lose money and possibly look foolish?
In some recent posts I’ve mentioned the different roles – the different “guys” – who are involved in the creation, management, and execution of events.