Do you have the guts to do a 3 month event launch?
December 1, 2016
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At this year’s SISO Executive Conference in August I had the opportunity for a quick chat with Vinnie Polito about an event launch I had
At this year’s SISO Executive Conference in August I had the opportunity for a quick chat with Vinnie Polito about an event launch I had
You might be thinking, ‘Sure. How? I’m just a lowly (fill in the blank.) How am I going to come up with an idea for
Are you worried about your next competitor which comes from out of nowhere? I asked my friend, industry renowned journalist and thought leader Michael Hart
If your organization is not hitting its event sales goals consistently, then as the sales manager you’re responsible. How can you diagnose what and where
At a recent speaking engagement, a number of people asked me whether I could come up with five questions to determine the health of an
Sound counter-intuitive? After all, the logistics goal for every event Is to keep your registration lines short. To explain, let me highlight two amazing
Given that it’s summer, I’ve had a chance to catch up on some reading. Most recently, I enjoyed an article by Phil Fersht, CEO and
Profitable Event Business Models of the Future: Platforms and Networks, Not Products or Services Watching Barry Libert (who is both a former client of
Not a lot of innovation happening in the business, so I asked my friend, industry renown journalist and thought leader Michael Hart on how innovation
The recent completion of the launch of a client’s new event has given me the opportunity to reflect a bit. As with any new project,