Have Event Technology Companies Let Event Organizers Down?

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2 Responses

  1. Who, what events early on in this 11 month transition post-COVID seem to have best capitalized on new, adaptive business models, or use of technology? What is the buzz?

    1. Dan- thanks for the question. Although as I mentioned in the article, most companies have adopted virtual software to run digital or hybrid events, the new technologies which have the most utility for the future are those which build digital engaged communities, which don't rely on face to face events for uplift. I fear(and welcome) that the entities which have built these communities already exist and will use the 'no face to face' event vacuum to seize face to face event audiences. Perhaps the existing trade show organizers will acquire these companies(communities), i.e. buy vs. build in the future and the preexisting cycle will continue.

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