Events Matter! Newsletter
Musings, in-depth analysis and trends on event-specific topics.
Most Recent:
Can Your Event Marketing Team Avert COVID-Driven Attendance Disasters?
For most event marketers, the answer is no. Having been trained ’by the book,’ they tend to struggle with responding to negative results in a timely, proper way. Too often, they persist with plans that are not working or, as the event looms ever closer, they become paralyzed with fear.
Are “Bad” Events a Necessary Evil, Given the Times We’re In?
Hotels and convention centers are getting smarter. During 2020 and 2021, the terms of pre-COVID agreements governed most event operations, allowing organizers to cancel events with few repercussions. The event venues had little recourse to recover their financial losses, given the force majeure provisions that were part of most agreements. But
How To Exceed Attendee Projections During COVID: A Case Study
Since September, I have been touting an event that has managed to do the impossible in these times of COVID: exceed attendee number projections. The event, focused on small magazine publishers, is Super Niche. In existence for more than 15 years, Super Niche was purchased a few years ago by a
There’s Only Opportunity
I recently had a call with a long-lost friend. This was someone with whom I had not spoken in more than 15 years. He is someone whose career ran parallel with mine in the trade show space until the sameness of the experience prompted him to ‘step off the bus’
Do Winners Always Win? Thinking This Through Might Be A Necessary Wake Up Call
At a recent industry event a colleague suggested that I shouldn’t worry about the event business, claiming that it would come back as strong as it was before the pandemic. He further stated that the companies that had done well before would do well again, given that “winners always win.” I believe
Find Your Future Stars Amongst Today’s Up and Coming Exhibitors – And Turbo Boost Your Revenue
At many of your events you’ll find a number of new companies that are trying to make a significant impact. They have the energy, the interest, and the money to drive that effort. How can you harness their excitement (and their funds) to create an experience that is profitable, both