Events Matter! Newsletter
Musings, in-depth analysis and trends on event-specific topics.
Most Recent:
The AI Threat: What You Must Do Now to Save Your Events Industry Role
Your current job in the events business, no matter how secure it feels, is on borrowed time. This isn’t a call to panic, but an opportunity to seize the opportunity to move up the value chain with your company and become more strategic and critical to the success of your
AI and the Future of Event Organizers: Proving Authenticity and Value in a Tech-Driven World
As an event executive, you’re aware that artificial intelligence (AI) is reshaping industries across the board. For event organizers, AI promises to streamline operations, automate marketing, and enhance customer interactions—ultimately delivering cost and time savings. However, this shift brings new challenges that will require strategic adaptation.As AI takes over routine tasks,
The Event Mechanic! Top Challenges for Event Organizers Over the Next Twelve Months
As I was recently asked what my prognosis for the events industry was, I decided to expand what I had said and share it with you. For the last fifteen years, I was waiting for the ‘Netflix Moment’ where something from outside our business was going to barge in and
Why Event Organizers Should Care About Individual Attendee Retention
In the dynamic world of events, there’s a constant push to innovate, grow, and outshine the competition. However, amidst all the hustle, one crucial aspect often overlooked is the importance of attendee retention—ensuring that individual participants return year after year. While attracting new attendees is vital, the true mark of an event’s success lies in its ability to create
Why AI is Essential for Your Event Success: An Executive’s Guide to Getting Started
In today’s rapidly evolving landscape, the buzz around Artificial Intelligence (AI) is impossible to ignore. As leaders in the trade show industry, the question isn’t whether we should engage with AI, but how quickly we can integrate it into our operations and strategies to stay ahead of the curve. AI is not a distant concept; it’s a current reality
Should Your Events Marketing Team Have a More Strategic Role?
As an attendee at last month’s Sam Lippman’s Attendee Acquisition Roundtable (AAR), I couldn’t help but notice the depth of insight to be found amongst marketing professionals within the events industry. Unlike salespeople, under most circumstances marketers often don’t readily divulge what they’re thinking. But once engaged, their perspectives are enlightening, reflecting both