Events Matter! Newsletter
Musings, in-depth analysis and trends on event-specific topics.
Most Recent:
How to Find New Attendees for Your Event
I recently attended the Attendee Acquisition Roundtable intending to continue my education in how to help my clients grow their attendee audiences. It’s clear to me that without a clear strategy as to how to find and engage new attendees, events will not reach their full potential. Reflective of my own 30
Are You Turning Your Employees into Zombies?
In the fast-paced, high-pressure world of modern workplaces, it is common for employees to feel overwhelmed and stressed. However, there is a concerning trend that is emerging in the corporate world – the danger of turning employees into zombies. No, we are not talking about the supernatural undead that seem
How to Save a Dying Event: The Event Mechanic! Checklist for Turning it Around
Pulling an event out of a death spiral is extremely difficult, requiring a full commitment that many times will fail. If you are determined to try, here’s what I would recommend: 1) If the problem is poor attendance, identify your previous ‘best’ customers and do everything possible to speak with them. After
Should You Raise Exhibitor Prices?
Every event manager wants to make more money from their events. There are two ways to get there on the exhibit side: attracting more exhibitors or raising the prices that you charge them. Since it is easier to make money by raising exhibit fees than finding new customers, increasing prices
Who Determines Event Attendee Quality? (Hint: It’s not the Organizer)
Attendee quality for any event is determined by its exhibitors and the results they get from your events. Despite the often grandiose exhibitor prospectuses that promote demographics as to how great their audiences will be, the real news is that exhibitors have become increasingly unhappy with the ROI they get from
Avoiding Event Killers
Perhaps an odd title, as well as an odd subject. But if I can help you avoid the fatal mistakes – the event killers – that are within your control, everyone wins. Here they are, as well as how to avoid them. 1) Allocating too little time between an event’s