Events Matter! Newsletter
Musings, in-depth analysis and trends on event-specific topics.
Most Recent:
What do Exhibitors Want from Your Event?
The discussion with Adam Malik in my last article prompted me to think further about what exhibitors want from our events. they are primarily looking for leads that they can convert into customers. What are the quantifiable event metrics and other beneficial aspects that are strongly correlated with achieving that goal? Some
Please Answer Your Exhibitor Calls for Enhanced Event Analytics
What’s with the exhibitor push for enhanced event analytics? Should event organizers ignore these demands? Given these questionsI thought it was high time to get some insights from an international analytics expert. Adam Malik has been my industry friend for many decades. He’s been with Clarion Events, Imago, and Reed Exhibitions
Avoiding Data Privacy Landmines When Sharing Attendee Info with Exhibitors
Exhibition events are key tools for businesses to generate leads and make connections with potential customers. Exhibitors collect information such as attendee names, job titles, email addresses, and phone numbers to follow up with them after the event. However, with the rise of data privacy concerns and new data privacy laws,
5 Ways to Expand Your Attendee Acquisition Reach
One of the latest theories in event marketing is that a successful and profitable event requires doing your best to reach the Total Addressable Market (TAM). Your TAM is defined as the total reachable audience for your event, whether they are currently in your database or not. This means you need to
Don’t Become a Data Zombie or If You Don’t Like People You Shouldn’t be in the Events Business!
In the events business, it’s all too easy to get caught up in the focusing only on spreadsheets and analytics to measure where you are, who your customers are (or should be) and a lot of other information critical to running your event. In fact, I’d argue that the most comfortable posture
Does Your Events Organization Need a Post-COVID Check-Up?
1) Are you closer to your customers than you were in 2019? 2) Are you closer to your staff than you were in 2019? 3) Is your sales team firing on all cylinders? 4) Have you raised prices, justified only by inflation? 5) Are your customers still getting value for