Events Matter! Newsletter
Musings, in-depth analysis and trends on event-specific topics.
Most Recent:
Why is Event Sales so Hard? 8 Reasons and What to Do About It
Lately, I’ve been getting a lot of questions from sales reps asking why it’s so difficult to get prospects to answer calls or respond to emails. Here’s what I’ve been telling them: 1. Message Saturation & Digital Noise Prospects are overwhelmed by the volume of sales outreach across channels—email,
Wake Up: Attendees and Exhibitors Hate Being Sold To — And It’s Killing Your Event
Let’s cut the nonsense: attendees and exhibitors don’t want your sales pitch. They don’t want your marketing fluff. They don’t care about your “early bird discounts,” your flashy too expensive booth packages, or your overhyped agenda full of buzzwords and ‘industry experts’. Like this experience. They want results.They want value.And
Harness The Future: How Marketers Become Event Strategists
For event marketers to be able to take their events and their own careers to the next level, they must move beyond tactical execution to strategic decision-making. I believe that mastering event strategy starts with two foundational pillars: knowing the context of your job and truly understanding your customer. These elements
What Will AI Do to Event Professionals’ Jobs in the Next 18 Months?
According to the IAEE, the event industry in the United States employs approximately seven million professionals., from organizers and marketers to sales teams and operations experts. But with AI advancing at breakneck speed, what will happen to those jobs in the next 18 months? Are we looking at a mass
The Core Problems Holding Events Back
I’ve spent over 30 years in the events industry, and since launching The Event Mechanic! in 2005, I’ve had the opportunity to identify the patterns that drive event success and the warning signs that signal their decline. I’ve pinpointed the key reasons events fail and, more importantly, what organizers can