Events Matter! Newsletter

Musings, in-depth analysis and trends on event-specific topics.

 
 
 
 
 

Most Recent:

Finding New Event Revenue Streams: Ideas from a Veteran Event Strategist

Event organizers are constantly seeking ways to generate additional revenue while maintaining high-value experiences for attendees and exhibitors. Having spent years helping clients increase event revenues, I’ve found several approaches that can help organizers unlock new revenue streams without compromising the integrity or the quality of their events. Check out these

Read More »

Where Ignoring AI is Going to Destroy Your Event the Most

Artificial Intelligence (AI) will reshape events, by making marketing, sales, and operations more efficient and precise, and the uncertain certain. From optimizing marketing campaigns, streamlining event operations and being able to help you predict how well your event marketing plan will do, AI is driving competitive advantages for those who

Read More »

AI and the Future of Event Organizers: Proving Authenticity and Value in a Tech-Driven World

As an event executive, you’re aware that artificial intelligence (AI) is reshaping industries across the board. For event organizers, AI promises to streamline operations, automate marketing, and enhance customer interactions—ultimately delivering cost and time savings. However, this shift brings new challenges that will require strategic adaptation.As AI takes over routine tasks,

Read More »