Events Matter! Blog
Musings, in-depth analysis and trends on conference-specific topics.
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Don’t Risk Eliminating Your Sales Rainmakers
It makes sense to trim the fat when trying to increase your profits. But ensure that is what you are trimming. Here are two cautionary tales of how not to do it. Let me first state that I am a profit-focused businessperson. As an example, I will not launch a
Are Events in Trouble?
I had the opportunity to attend the Exhibition and Convention Executives Forum (ECEF) a few weeks ago in Washington DC. Many of the sessions got me thinking about whether we need to go further in adapting to the needs of our customers in order to avoid future drops in attendance
Launching an Event in an Era of Higher Risk
Much of what I do is launching events. During the COVID pandemic, that part of my business died; you could not run an event even if you wanted. Now, there is even more market trepidation than ever about event launches, with additional costs and risks apparent. Hotels have increased their
What do Exhibitors Want from Your Event?
The discussion with Adam Malik in my last article prompted me to think further about what exhibitors want from our events. they are primarily looking for leads that they can convert into customers. What are the quantifiable event metrics and other beneficial aspects that are strongly correlated with achieving that goal? Some
Please Answer Your Exhibitor Calls for Enhanced Event Analytics
What’s with the exhibitor push for enhanced event analytics? Should event organizers ignore these demands? Given these questionsI thought it was high time to get some insights from an international analytics expert. Adam Malik has been my industry friend for many decades. He’s been with Clarion Events, Imago, and Reed Exhibitions
Avoiding Data Privacy Landmines When Sharing Attendee Info with Exhibitors
Exhibition events are key tools for businesses to generate leads and make connections with potential customers. Exhibitors collect information such as attendee names, job titles, email addresses, and phone numbers to follow up with them after the event. However, with the rise of data privacy concerns and new data privacy laws,