Events Matter! Newsletter
Musings, in-depth analysis and trends on event-specific topics.
Most Recent:
Finding New Event Revenue Streams: Ideas from a Veteran Event Strategist
Event organizers are constantly seeking ways to generate additional revenue while maintaining high-value experiences for attendees and exhibitors. Having spent years helping clients increase event revenues, I’ve found several approaches that can help organizers unlock new revenue streams without compromising the integrity or the quality of their events. Check out these
Bridging the Gap: The Mismatch Between What Event Organizers Produce and What Exhibitors Actually Want
One of the most common challenges in the events industry is the disconnect between what event organizers prioritize as valuable and what exhibitors want. While event organizers often emphasize metrics like total attendee numbers and net square footage of the trade show floor, exhibitors are increasingly focused on reaching specific titles
Where Ignoring AI is Going to Destroy Your Event the Most
Artificial Intelligence (AI) will reshape events, by making marketing, sales, and operations more efficient and precise, and the uncertain certain. From optimizing marketing campaigns, streamlining event operations and being able to help you predict how well your event marketing plan will do, AI is driving competitive advantages for those who
The AI Threat: What You Must Do Now to Save Your Events Industry Role
Your current job in the events business, no matter how secure it feels, is on borrowed time. This isn’t a call to panic, but an opportunity to seize the opportunity to move up the value chain with your company and become more strategic and critical to the success of your
AI and the Future of Event Organizers: Proving Authenticity and Value in a Tech-Driven World
As an event executive, you’re aware that artificial intelligence (AI) is reshaping industries across the board. For event organizers, AI promises to streamline operations, automate marketing, and enhance customer interactions—ultimately delivering cost and time savings. However, this shift brings new challenges that will require strategic adaptation.As AI takes over routine tasks,
The Event Mechanic! Top Challenges for Event Organizers Over the Next Twelve Months
As I was recently asked what my prognosis for the events industry was, I decided to expand what I had said and share it with you. For the last fifteen years, I was waiting for the ‘Netflix Moment’ where something from outside our business was going to barge in and