Events Matter! Newsletter

Musings, in-depth analysis and trends on event-specific topics.

 
 
 
 
 

Most Recent:

Stop Selling Events. Start Solving Problems.

Event organizers fall in love with their “solutions” or dream of building industry ‘ecosystems’.  The event format. The networking platform. The sexy keynote speaker. The flashy exhibit hall with all the bells and whistles. The team gets jazzed. Marketing spins up a campaign. Sales pushes exhibitor packages. And then… crickets. Why? Because

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Why is Event Sales so Hard? 8 Reasons and What to Do About It

Lately, I’ve been getting a lot of questions from sales reps asking why it’s so difficult to get prospects to answer calls or respond to emails. Here’s what I’ve been telling them: 1.    Message Saturation & Digital Noise Prospects are overwhelmed by the volume of sales outreach across channels—email,

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Harness The Future: How Marketers Become Event Strategists

For event marketers to be able to take their events and their own careers to the next level, they must move beyond tactical execution to strategic decision-making. I believe that mastering event strategy starts with two foundational pillars: knowing the context of your job and truly understanding your customer. These elements

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