Events Matter! Newsletter
Musings, in-depth analysis and trends on event-specific topics.
Most Recent:
Winning Back Lost Exhibitors: Strategies for Event Organizers
Losing exhibitors is an inevitable but painful part of the business and a flag to suggest your event might be on the way out. Whether due to budget constraints, lack of ROI, or a change in strategy, once an exhibitor walks away, bringing them back can be a challenge. However,
Late Registrations:A Symptom of Weak Events, not a New Norm
In recent years, event organizers have observed a trend of ever later attendee registrations, prompting many to declare this phenomenon as the “new norm” in the business. The reasoning for this center on potential participants’ increasingly busy calendars and the tendency for last-minute decisions on attending events. Sorry I think
Developing Market Gravity at Your Event
Creating market gravity—an irresistible pull that always brings your target audience, exhibitors, and sponsors to your event—is no small feat. . It requires personal inspiration, clear vision, relentless focus, and the discipline to execute with precision. I’ve seen firsthand how some events become magnets for their industries, while others struggle to stand
The Individual’s Role in an AI-Driven Future
Although companies play a critical role in implementing AI, the journey starts with individuals. Professionals in the events business must develop skills that AI cannot replicate easily yet to continue providing value to their employers. These include conceptual creativity, strategic thinking, and the ability to synthesize ideas on their own. Adopting AI
Finding New Event Revenue Streams: Ideas from a Veteran Event Strategist
Event organizers are constantly seeking ways to generate additional revenue while maintaining high-value experiences for attendees and exhibitors. Having spent years helping clients increase event revenues, I’ve found several approaches that can help organizers unlock new revenue streams without compromising the integrity or the quality of their events. Check out these
Bridging the Gap: The Mismatch Between What Event Organizers Produce and What Exhibitors Actually Want
One of the most common challenges in the events industry is the disconnect between what event organizers prioritize as valuable and what exhibitors want. While event organizers often emphasize metrics like total attendee numbers and net square footage of the trade show floor, exhibitors are increasingly focused on reaching specific titles