Events Matter! Newsletter
Musings, in-depth analysis and trends on event-specific topics.
Most Recent:
Developing Market Gravity at Your Event
Creating market gravity—an irresistible pull that always brings your target audience, exhibitors, and sponsors to your event—is no small feat. . It requires personal inspiration, clear vision, relentless focus, and the discipline to execute with precision. I’ve seen firsthand how some events become magnets for their industries, while others struggle to stand
The Individual’s Role in an AI-Driven Future
Although companies play a critical role in implementing AI, the journey starts with individuals. Professionals in the events business must develop skills that AI cannot replicate easily yet to continue providing value to their employers. These include conceptual creativity, strategic thinking, and the ability to synthesize ideas on their own. Adopting AI
Finding New Event Revenue Streams: Ideas from a Veteran Event Strategist
Event organizers are constantly seeking ways to generate additional revenue while maintaining high-value experiences for attendees and exhibitors. Having spent years helping clients increase event revenues, I’ve found several approaches that can help organizers unlock new revenue streams without compromising the integrity or the quality of their events. Check out these
Bridging the Gap: The Mismatch Between What Event Organizers Produce and What Exhibitors Actually Want
One of the most common challenges in the events industry is the disconnect between what event organizers prioritize as valuable and what exhibitors want. While event organizers often emphasize metrics like total attendee numbers and net square footage of the trade show floor, exhibitors are increasingly focused on reaching specific titles
Where Ignoring AI is Going to Destroy Your Event the Most
Artificial Intelligence (AI) will reshape events, by making marketing, sales, and operations more efficient and precise, and the uncertain certain. From optimizing marketing campaigns, streamlining event operations and being able to help you predict how well your event marketing plan will do, AI is driving competitive advantages for those who
The AI Threat: What You Must Do Now to Save Your Events Industry Role
Your current job in the events business, no matter how secure it feels, is on borrowed time. This isn’t a call to panic, but an opportunity to seize the opportunity to move up the value chain with your company and become more strategic and critical to the success of your